EA, Hasbro launch Scrabble game via Facebook

Electronic Arts Inc. and Hasbro Inc. said Monday they’re teaming up to provide Scrabble games in the U.S. and Canada through Facebook Inc. and Pogo.com

Redwood City-based Electronic Arts (NASDAQ:ERTS) and Pawtucket, R.I.-based Hasbro (NYSE:HAS) said the game is the first Hasbro-licensed property to go live on a social networking site, and added that “many more Hasbro game properties in development and slated to launch on social networking sites later this year.”

Scrabble on Pogo is the initial Hasbro title in a suite of free online games slated to go live on Pogo in 2008.

EA Scrabble games currently are available on mobile phones and on Cupertino-based Apple Inc.‘s (NASDAQ:AAPL) iPod in the U.S. and Canada.

In the Palo Alto-based Facebook version, players can choose a real-time turn-based game or pause and pick up to resume playing at their leisure. Scores and statistics are tracked to show players where they rank against competitors.

Gamers can also use built-in chat and dynamic animations and choose one of several flexible speed levels to customize their level of difficulty.

Financial terms of the deal were not disclosed.


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